Love your daily dose of Hindi entertainment? Then STAR Plus is your one stop destination. Catch the most watched and highly rated Hindi shows on Indian television like Diya Aur Baati Hum, Ye Hai Mohabbatein, Ek Hasina Thi, Nisha Aur Uske Cousins, Yeh Rishta Kya Kehlata Hai, and many, many more. An entertainment experience like never before only on STAR Plus.STAR is a leading media and entertainment company in Asia. STAR broadcasts over 50 television services in eight languages to more than 300 million viewers across 53 Asian countries.

STAR channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star One, Star Utsav, Star World, Vijay, Phoenix Chinese), sports (ESPN, Star Sports), movies (Star Chinese Movies, Star Gold, Star Movies), music (Channel [V]), and news and current affairs (Star News, Star Ananda, Phoenix InfoNews Channel). STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world’s largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee. In partnership with leading companies in Asia, STAR businesses extend to filmed entertainment, television production, cable systems and wireless and digital services. STAR is a wholly owned subsidiary of News Corporation.

Star Plus (Hindi: स्टार प्लस) is a Hindi language general entertainment television channel based in India. Star Plus channel is part of 21st Century Fox’s Star India network. The shows include a mix of family dramas, comedies, youth-oriented, reality shows, shows on crime and telefilms. The channel is also distributed worldwide by Fox Networks Group, subsidiary of 21st Century Fox.

History
When it was first launched on 21 February 1992, Star Plus was an English-language television channel showing international content from the U.S., the UK and Australia, with Zee TV being the Hindi-language channel. However, after STAR (subsequently acquired by News Corporation) ended its relationship with Zee TV, Star Plus was transformed into a Hindi-language channel, with Star World becoming the network’s English-language channel.

In 2000, the company’s CEO Sameer Nair and programming chief Tarun Katial introduced a number of new shows, which helped to solidify the channel’s position as the leader in the Hindi general entertainment space.

Star Plus HD, along with Star Gold HD, Star Movies HD and Star World HD, Star sports HD was launched on 15 April 2011. Star Plus HD carries the same schedule as the SD feed, but with different commercials. Star Plus HD was set to launch in both the United Kingdom and Ireland by the end of 2011,[24] but it was delayed until 5 July 2012.

On 13 June 2010, the channel introduced a ruby-red crystal star logo with the slogan “Rishta Wahi Soch Nayi” sung by Shreya Ghoshal.

On 7 November 2016, STAR Plus rebranded itself with a slim bright ruby-red logo and a new graphical packaging with a new slogan, Nayi Soch.